Is your Easter follow-up strategy ready?

Is your follow-up strategy outlined and ready for Monday? Do you know who is going to execute it? And what your goal is? Do you have a schedule in place?

Here are three emails to send within two weeks of Easter.

Email #1: Thank you + Invitation

• Send on Monday or Tuesday.

• “Thank you for coming to Easter Sunday! Here is an invitation to our next event.”

• Invite them to a new class to explore Christianity, a lunch with the pastor, or a special event for young families. Promote this to guests in this email within 48 hours of their visit.

Email #2: Note from the Pastor

• Send 3-5 days after Email #1.

• This should bring a personal touch to your church comms. This is a chance for the pastor to thank them for visiting, share more about what the church is about, and ask them to respond. This opens up two-way communication.

Email #3: Story of Life Change

• Send one week after email #2

• Use multimedia such as video to convey more about the heart of your church. Share a story of life change. Include upcoming service, gathering, and event details in the email. And encourage them to connect on social media, including links to social.

For even more church comms strategic guidance like this, join Faithful.ly. You’re already wearing many hats, let us help with the comms strategy.