How to Maximize Your Fall Festival Outreach: A Before, During, and After Guide
Every fall, churches across the country host festivals, trunk-or-treats, and other seasonal gatherings that draw more visitors than almost any other time of year. These events are huge opportunities to engage your community, showcase the heart of your church, and build lasting connections. But without a thoughtful church communication strategy, many of those touchpoints are lost.
Here’s a framework you can use to plan communications around your Fall Festival or Trunk or Treat:
Before the Event: Get the Word Out & Set Expectations
Make sure people know what to expect: parking, where to check in, and how to find restrooms or nursery drop-off.
Align your communications team with your hospitality team so guests feel cared for at every step.
Create an easy way to capture guest information — think QR codes on signage, flyers, and candy bags. Consider a simple incentive like a gift card drawing to encourage participation.
During the Event: Make It Memorable
Keep signage and directions clear so families don’t get lost in the crowd.
Have friendly volunteers visible and approachable.
Use social media (Instagram Stories, Facebook Lives) to share the fun in real time and show your church’s personality.
After the Event: Follow Up Intentionally
Don’t let the connections end when the candy is gone. Plan a follow-up sequence now so every guest feels seen.
Email #1 (Next Day) – Thank attendees for coming. Share photos, celebrate turnout, and invite them to your next Sunday service or family event.
Email #2 (3–5 Days Later) – A personal note from the pastor. Briefly explain your church’s mission and ask how you can pray for or support them. Encourage replies.
Email #3 (End of Week 2) – A short video with stories of life change or highlights from the festival. Add links to upcoming gatherings, small groups, or kids’ activities.
The Big Picture
Your Fall Festival is more than a fun night — it’s a bridge between your community and your church family. With clear communication before, during, and after, you’ll make sure no one slips through the cracks and every guest has a chance to take their next step. If you’re ready to strengthen your church communications strategy and make the most of every outreach opportunity, explore the resources and tools available at Faithful.ly.